About the $et

The TREND $ETTIN CREW also known as the Trend$ettas started in Cleveland, Ohio in 2006. 

Never judge a book by it's cover this group of rebellious creatives, hustlers and skaters built an empire. Started by Bryant Bee1ne Anthony at the age of 17. This unit grew together as a family with other members between the ages of 12-21. T$C started in Cleveland, Ohio in the Rollerdrome which is now known as the Pla-Mor. Since there debut not only were they one of the youngest on the national scene if not the youngest. The T$C had to call and get permission from the elders of the skate community to get into parties which were pro dominantly 21+ or 25+ events at the time. Before younger skaters were accompanied by an elder in a group but happens when the whole group is underage. T$C had to earn that respect and it opened doors for younger skaters of the future. Appearing in magazines with articles such as "Rollerskating in the hands of the youth" in Xtreme rollers in 2008 opened doors and eyes to the community. 

T$C went on to win multiple skate competitions, did music videos, sponsored photo shoots, radio interviews, half time shows, HBO United Skates documentaries, sponsored trips to London by Mahogani Music, multiple national skate awards such as Nikki Bowens #AdrenalineAwards which was considered the highest achievement amongst our community. The list goes on! They are now architects of the rollerskating culture and have been behind the scenes on the development of multiple skate events such as ICY HOT, Jivebiscuit, Ohio Skate For Life, Soul Skate, IR Independence Roll in Chicago, Back 2 Cali and many more.

They have been responsible with the creative process of multiple skate groups who have come and gone and some still in existence. Led in rollerskating fashion development after being inspired by The Original Rollers brand. T$C also helped create multiple skate brands that are still in existence. The list goes on. Now residing in multiple cities and states across the US and now went overseas in 2014 where they went international with the first overseas $etta Cee Jay Juice Jepson. A young legacy that continues to this day. Inked with Trend$etta tattoos they take this to the grave.